"I don’t hype AI. I wrangle it, negotiate with it, occasionally yell at it — and then ship something that actually works.”
Hermann del Campo
It started the way these things always do.
Late nights. Glowing monitors. That feeling when you finally crack a problem at 3 AM and there’s no one awake to tell—so you just sit there, grinning at your screen like an idiot. If you know, you know.
I grew up on a diet of sci-fi, anime, and the kind of games that punish you for not paying attention. And somewhere between building my first chatbot and watching HAL 9000 I realized: this is what I want to do. Not just build AI. Build AI that doesn’t suck.
8+ y. later
I’ve spent over 8y in the trenches of Conversational AI, Industrial AI, and Voice Interfaces. The real stuff—not the demo that works perfectly in the conference room and crashes the moment a real user says something unexpected. I’ve debugged NLU models at 2 AM because prod was on fire. I’ve sat in boardrooms explaining why “just add AI to it” isn’t a strategy.
15+ years if you count the automation work before. Back when we had to actually engineer features instead of letting models learn them. Good times. Painful times. Educational times.
What I actually do
I work with SMEs and enterprises on strategy, implementation, and the messy reality of making AI work inside organizations that weren’t built for it. Conversational systems that understand context. Voice interfaces that don’t make users rage-quit. And yes—ethics. Because I watched enough dystopian anime to know where “move fast and break things” leads when the thing you’re breaking is trust. Or privacy. Or people’s livelihoods. The Psycho-Pass future is optional, and I’d like to keep it that way.
The part where I’m supposed to pitch you
Look—I’m not going to promise you “10x results” or “AI-powered synergies.” That’s not my style, and honestly, if that’s what you’re looking for, we’re probably not a fit.
What I can promise: I’ll tell you the truth. I’ll dig into the technical details AND make sure they connect to actual business outcomes. I’ll build things that work in production, not just in demos. And I’ll geek out with you about the possibilities while keeping both feet on the ground.
I speak fluent engineer. I speak fluent business. I translate between the two so projects don’t die in the gap.
Still here?
Cool. I like sharing what I learn—the wins, the failures, the “oh god why did I push that to production” moments.
If you’re figuring out how AI fits into your world, or you just want to talk shop about the latest developments without the corporate speak—let’s connect.
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Motion design utilizes animated elements, typography, illustrations, and other graphic elements to tell stories, convey messages, and communicate information in a visually engaging and memorable way.
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